About

 

"When I was 10 years old I already decided to free horses of sweet itch. My life's work! "

~ Laura Cleirens

The Natural Way BV

The Natural Way® was founded in 2017 by Laura Cleirens. She runs her webshop from Beveren-Waas in Belgium and produces and sells her exclusive range of 100 % natural, sustainable care products for horses.

Specialized in the natural treatment of horses with itching and skin complaints: sweet itch, mud fever and CPL. 

Based on a horse and environmentally friendly vision, pure and organic raw materials are chosen to guarantee the highest product quality and safety. In addition , ecological packaging materials are used that are recycled and recyclable, second-hand filling material and orders are brought to the post office by bicycle every day.

We ship worldwide and currently serve customers in 12 destinations: Belgium, the Netherlands, Germany, France, Spain, Portugal, Hungary, the United Kingdom, Canada, the United States, Ireland and Austria.

Choosing The Natural Way means choosing...

- 100 % natural, high-quality products (EU-certified)
- A sustainable and environmentally friendly company
- A growing information platform
- Passionate customer service
- Daily and sustainable shipping and collection

Our products are recommended by veterinarians and equine therapists.

We are so grateful that we are now able to help thousands of horses and owners with their itching problems, providing products and advice, offering a listening ear and sharing new knowledge. We are here for you with passion!

Laura Cleirens

Laura Cleirens is the driving force behind The Natural Way. She is a certified herbalist, aromatherapist and nature guide and looks back on a career as an acupressure and sports massage therapist for horses.

Over the years, she has developed a holistic approach to her treatments, advice and interaction with horses.

At the age of just 10, Laura began collecting wild plants, creating a herbarium and teaching herself about their medicinal properties from herbal books.

Her first pony, Beauty, rubbed his mane and tail lightly, but Yorim, the Shetland pony she rode every Sunday, rubbed himself until he bled. All kinds of products and injections were unable to combat the overwhelming itching.

At that moment, Laura decided that she would relieve horses of summer eczema and started making her herbal concoctions.

Talk about a life mission!

Every day she enjoys being with her three beautiful mares: Nevada, Bras and Ika – her carefree sweet itch pony – and her farm of animals.

In order from left to right: Bras - Ika - Nevada

" Passionate about horses, I do my part to optimize the health and well-being of horses."

~ Laura Cleirens